Arguing that communication is an integrated discipline and that it should be managed simultaneously, consistently and sustainably, Aykun Murat Alan has a special interest in the fields of digital marketing communication management, integrated marketing communication management, brand communication management, crisis communication management and corporate reward communication management.

“For me, the primary element underlying success is professional pleasure. If I do not enjoy the job at the end of the day, it means that job is not yet completed for me.” he expresses his professional approach. To date, Aykun Murat Alan has provided strategic marketing communication and brand communication consultancy to more than 300 national and multinational institutions and organizations operating in the health, sports, food, B2B, technology, automotive and retail sectors, as well as individuals who want to use communication activities effectively. 

Aykun Murat Alan, a member of TÜHİD [Turkish Public Relations Association], founded AKare Communication Management in 2014, serving national and multinational brands as well as individuals who tend to manage communication effectively; He provides consultancy on more than 20 service items, including strategic media relations management, content production-based digital media management, digital marketing communication management, brand communication management, special project and event management, CSR project management and influencer marketing.

In 2024, Aykun Murat Alan established a new digital agency structure in Zurich, Switzerland. With Alpha Crea, of which he is a founding partner, he and his team deliver effective projects on a global scale in 360-degree digital design, brand strategy and marketing communication solutions for multinational organisations as well as brands operating in Switzerland. The agency focuses on developing the digital identities and assets of brands of different sizes and achieving sustainable growth through creative global strategies.

On the other hand, Aykun Murat Alan, who played high-level basketball in different categories and tournaments for a long time, continues his passion for strategic communication and marketing communications in sports by providing consultancy to professional sports clubs, sports organizations, athletes from different branches and federations.

Fluent in English, Aykun Murat Alan loves traveling to different geographies, tasting the cuisines of different countries and discovering new places with special concepts.